Reading Reflection No. 2

Reading Reflection No. 2 

Inbound Marketing, Brian Halligan 

1. The general theme about the book Halligan wrote is about matching inbound marketers with customers when and where they want to buy. In the introduction, Halligan makes a good point about the underlying problem of marketing today is forceful selling. Halligan argues there is a fundamental mismatch between how businesses want to market themselves and offer their product or service with the way that people actually want to shop and buy.  

2. This book was a great read for students in ENT3003 because it reminds me of the custom avatar assignment. Halligan states organizations market their product the way they prefer, rather than the way the customer prefers, which comes back to knowing your customer from a lifestyle standpoint.  

3. If I were to create an exercise based on the book that I read, I would create an exercise where you are the customer attempting to buy your own product. Putting yourself in the customer’s shoes in the most fundamental way to understand the experience from both sides of the business. 

4. My biggest “aha” moment when reading the book was tied to the moment where Halligan points out that businessmen love getting sales, but hate when their phone rings when they’re at home having dinner with their family just to answer the phone and see it is a telemarketer.